Business Communication & Negotiation. Skills and attitudes

"Business Communication & Negotiation. Skills and attitudes" is a work that summarizes the most important elements of a business offering multiple possibilities for: 

- getting to know the interlocutor in 3 maximum 5 minutes;

- identifying the main motivations of the interlocutor and adapting their own motivations to those of the interlocutor; 

- discovering essential elements for identifying the preferred communication channel of the interlocutor (NLP) and the most subtle means to generate and manage conflicts (Transactional Analysis);

- the implementation of the most important principles, rules, strategies, techniques and negotiation tactics; 

- being aware of the essential rules of business protocol;

The paper is addressed both to undergraduate, master's and doctoral students – mainly those of the Faculty of Management – and to any specialist in the field.