This book is meant to meet the short-term and the long-term needs of the third year students in applied foreign languages, namely, on the one hand, to help them prepare for their bachelor’s exam, and, on the other hand, to provide them with the knowledge and skills necessary to communicate in business.
The book is divided in two parts, as its title shows: “Du mot…”, which reviews the basics of semantics, including relations between words and derivation, and “…à la communication d’affaires”, which refers to business communication.
Using as a criterion the channel by which the message is transmitted, this second part examines written communication (the report and business correspondence), oral communication (the meeting, the presentation and business negotiation) multi-channel communication (advertising) and non verbal communication (non verbal language and business etiquette). The first three subdivisions of this part also include a brief introduction containing certain theoretical aspects necessary to effectively communicate in the situations presented.
Six annexes are added to the book. The first consists of examples of commercial letters, letter plans and functions specific to French correspondence with a view to assisting students in writing such professional documents. The second provides lexical exercises similar to those included in the final examination. The third proposes activities which will help the students write reports and business letters, attend meetings, make presentations, engage in business negotiations and create advertisements. The fourth consists of texts to be translated from French into Romanian and from Romanian into French and aims at preparing students to become translators. The fifth is a French-Romanian and a Romanian-French glossary of economic terms. Finally, the sixth presents the key to the exercises included in annex two.