General management of the company. Third edition

General management of the company. Third edition

Autors: Doina I. Popescu

Year of appearance: 2013

ISBN: 978-606-505-770-8

35,30 lei In stock: NO
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The volume contains the basic elements of management, starting with conceptual approaches, schools of management, levels, functions, and approach the idea of management as a science, as well as an art.

Further important issues are addressed, such as company and business environment, information and communication (methods and techniques of organizational communication development, evolution of a business in the digital era), business strategy, decision making, motivation, organization.

One chapter is dedicated to the definition and importance of leadership. Organizational culture and change management are also issues that can be found in this book.

Each chapter contains  keywords and questions and discussions that may be very useful for students. 

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