This book “International Business”, second edition, is especially designed to help understanding actual business context which becomes more unpredictable, complex and changing, with a lot of opportunities and threats rising from the turbulent times we are facing nowadays.
The dynamic nature of international business gives rise to major opportunities for global business developments and innovations. In this context, understanding the environmental factors of globalization and the main reasons for developing global business today are prerequisites for being successful.
Many issues in international business are complex and thus necessitate considerations of pros and cons. To demonstrate, I have adopted a critical approach that presents the arguments for and against business strategies, organizational structures, entry mode, etc.
The book also provides some regional case studies in Central and Eastern Europe, with good business practice in different industries.