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The goal of “The Strategic Development of the Firm” is to provide the most current, challenging, readable, and exciting studies regarding the elements of planning and strategy formulation, decision making and implementation, promoting, distribution, and ethics and social responsibility.
The book provides some directions of action regarding the choosing the adequate strategy to the firm's capabilities, and the improving the ability to efficient implement the strategy. Also, the book presents the trends regarding promotion, marketing communication, distribution, and ethics and social responsability.
This book is intended for practitioners and academics in the field of business strategy, and also for students.
