The price of transport services. An approach in terms of marketing

The book entitled "The price of transport services. An approach in terms of marketing" find a strategic and tactical way of establishment and implementation of tariffs in the traditional and low-cost airline on the market in Romania, and put conceptual foundations of conception and handling prices in this sector.

The first chapter deals with services in general, their main features, all transport services, advantages and disadvantages of each one and especially air transport services. In the next chapter is defined price as a whole in terms of the functions it performs, its objectives, guidelines and conception beyond. The next two chapters deals with the concept of strategy and tactics with existing tools and methods. Determinants and how their influence plays a major role in the foundation of a strategy of price for an airline company on medium and long term. The last chapter looks at consumer perceptions in general and the air transport service, in particular taking into account all stages of the buying process.

This book is aimed at students in primary, those of masters studies where there are specialized courses addressing the policy, strategy and tactics of price and other persons interested in the subject for documentation and / or research.